Fresh Thinking

Rockware Glass held a "Fresh Thinking" conference for more than 100 customers at York in March. Speakers included Jeremy Lindley, head of packaging design at the retailer Tesco; brand consultant Dorothy MacKenzie; and Martin Thatcher from the cider maker Thatcher's which uses award-winning glass packaging. Rockware is an extensive user of consumer research. The speakers recommended packaging that conveys more nostalgia and authenticity; that communicates reassurance; and is easy to open and use.