Factory Design has developed a new wine bottle stopper for Screwpull that also acts as a pourer & aerator. Le Creuset-owned Screwpull approached Factory Design 3y ago on the back of 2 previous projects with an idea to combine three functions in a single item. Adam White, Factory Design Director said: "There wasn't any product like it on the market & they asked if we could do it." He stressed meeting the company's high manufacturing standards was the reason behind the 3y development time. "Bringing together three materials; soft rubber, rigid plastic & stainless steel to perfect three different tasks took a lot of persistence on both design engineering & manufacturing to make it work." If a bottle of wine is not consumed in one sitting, the stopper can be used to store the bottle on its side. Twisting the stopper 90 degrees enables it to be poured out through a stainless steel pipe, which aerates the wine before reaching the glass.