European Companies today need to look at the new high growth markets to ensure there companies grow and prosper in the future. Failure to do this in many cases will mean that they will have to deal with a contracting market place. It is important not to miss the boat and the opportunities in the fast growing markets. Many companies are now investing so as not to be left behind. Tarsus is a British company based in London which organises and runs 87 international events throughout the world and has the knowledge and experience to take companies to the new growing markets. Over the last two years Tarsus has invested in Turkey and has entered into a Partnership with a Turkish organiser called Life Media who organise the two leading Housewares shows in Euro/Asia The shows are called Zuchex and Ideal Home both in Istanbul. They are established events Zuchex is now in its twelve edition and boost 600+ exhibitors and 30,000 visitors. Turkey is one of these fast growing markets and the surrounding countries offer new potential markets for all exhibitors. The company are now pleased to say that the Zuchex event has also been launched into one of the fastest growing markets and largest markets in the world Indonesia. The Market in Indonesia is massive with a population of 250 million and a country that has a very upwardly mobile population. This country is rapidly industrialising with more shopping Malls been built than any other country in the Asian region except China. The Indonesian has a culture of entertaining large family groups at home which is another strong reason why this market is attractive to the Housewares industry. Zuchex Indonesia will take place in Jakarta in the centre which is the capital and a population of 23 million, and has many Bars, Restaurants, clubs and Hotels. Zuchex Indonesia takes place November 13th – 15th 2014. For further information visit: www.zuchexindonesia.com or contact alex@zuchex.com or rogerpellow@zuchex.com
