European industry is generally succeeding in meeting EU requirements for recycling, though must not lose focus on the commitment, according to packaging association Europen. Many of the original 15 EU member states have already surpassed their 2008 recycling targets for packaging waste, with more recent inductees also on track for their respective aims, claims a new report by the group. With food & beverage processors under increasing pressure to ensure their goods are packaged in a sustainable way, Europen MD Julian Carroll said industry should play up its achievements. "More money & time could certainly be spent in communicating success in reducing the packaging going into landfill sites," he stated. Despite his praise, Carroll added that governments & manufacturers should not rest on their laurels, especially in countries that still lack sufficient infrastructure. to achieve their green aims.