The common theme of the 2010 edition of Emballage is Pack Smart! The trend of sustainable development, with eco-design at its centre, as well as research into new materials & recycling, will be at the centre of attention of packaging manufacturers who have arranged to meet to share & discover the latest reflections on innovations in packaging. More than 1,000 exhibitors from 40 countries have already confirmed that they will be attending, in order to meet the 85,000 expected visitors. Despite the economic crisis, the world market for primary, secondary & tertiary packaging, which was estimated to represent US$ 578BN in 2007, saw growth of 1.2% in 2008, while in 2009, it was estimated at US$ 560BN. This growth confirms that packaging is, more than ever, an indispensable tool. Moreover, the increase in European regulations, the rise in power of public opinion favouring simplification and reduction of packaging represent constraints, will further contribute to the development of more innovations.
