A Different Approach To Marketing Glass Packaging - Derived Demand

The story of the Michelob beer bottle is presented as an example of modern packaging development, with improvements in design and manufacturing techniques and cooperation with the Glass Vending Association in promoting the container.

Author
J Bannister
Origin
Owens-Illinois
Journal Title
Glass Technology 1988 29 1 19-23
Sector
Container glass
Class
C 40

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A Different Approach To Marketing Glass Packaging - Derived Demand
Glass Technology 1988 29 1 19-23
C 40
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