Diageo Cuts Weight In New 2015 Targets

Drinks giant Diageo has published its first ever "sustainable packaging" guidelines with a pledge to take on the challenge that lighter packaging is perceived as being less valuable. The guidelines outline a number of sustainability targets on areas such as reusability and recycled content for the business, which owns brands such as Guinness, Smirnoff, Johnnie Walker and Gordon's. However, the acknowledge that in Diageo's market of drinks and spirits there are specific challenges around making packaging that is both optimised from a sustainability point of view and has a premium feel. The publication can be downloaded from the above-mentioned website free of charge.