Design By Computer

Beatson Clark has introduced a computer-aided design software package to help it win more business by producing computer-generated mock-ups of new designs. It has also commissioned Blue Marlin Packaging Design to develop new concepts to put before clients. The firm has already been winning new business in bottles for the booming UK adult soft drinks market, and sees these moves as supporting that growth. Beatson Clark is able to offer rapid response from development of design to completion; the ability to produce custom designs; and flexibility in the size of production run which appeals to clients who want to test products in markets. (whole item)