Creating Sparkle

Schweppes has teamed up with Rockware Glass to create striking and very colourful packaging for the launch of a new range of sparkling fruit drinks. The drink is available in three flavours and is offered in distinctive low waisted 330ml glass bottles. Visually appealing to the fast growing adult soft drinks market, the full-body sleeves are printed in up to eight colours to form a strong brand identity. Bottles for Schweppes are manufactured at Rockware Glass Ltd's Wheatley factory in Doncaster. (whole item)

Author
Un-named
Origin
Unknown
Journal Title
Int Bottler & Packer 1 1998 14
Sector
Container glass
Class
C 1114

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Creating Sparkle
Int Bottler & Packer 1 1998 14
C 1114
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