[Corrugated Wine Box] Buddies Take A Bow

Clifford Packaging has launched a range of "drop-in" corrugated retail-ready (RRP) wine boxes incorporating "the latest perforation technology" to make them easier for retail staff to open in-store. The first "BottleBuddie" packs have gone on sale in UK Tesco stores, being used for Chenin Blanc from South African company Ken Forrester. Set to be on shelves in other retail outlets & used by other brand owners shortly, the packs are also being launched in South Africa. The RRP boxes feature a built-in handle for consumer carry-home, can be made to hold four or six bottles, & will display wines with either a two or three bottle facing. Clifford says design is compatible with all existing hand or automated case erecting machines.