Champagne Maintains Its Premium Status

In this paper the author looks at the latest moves in the top Champagne houses and finds the balance between overstocking and price promotions is being well kept. A table of shipments (m/bottles) from 1997 to 2001 with a forecast for 2002-3 is presented.

Author
J Mcnerney
Origin
Unknown
Journal Title
Drinks Int May/2002 43-44
Sector
Container glass
Class
C 1894

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Champagne Maintains Its Premium Status
Drinks Int May/2002 43-44
C 1894
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