Market conditions are not particularly good for caustic calcined magnesia producers at the moment, but they are not particularly bad either. Markets are exhibiting stability and robustness while prices are holding steady. Water treatment markets in North America are seeing dramatic growth. This apparent calm, or lull, is mirrored on the supply side with only a few new projects or expansions on the radar. Is this a pause for breath or maybe a market in equilibrium? The answer to that depends on who you are and where you operate. The high purity market has slimmed down to what seems a workable concentration spread through the world. Their competitive flame is kept aglow by the desire to develop new markets of high value products, and producers that formally produced for refractory applications adding the "non" prefix to their marketing material.