Carlsberg Bulgaria has launched a new 1-litre bottle of its Holsten beer in Bulgaria. The attractive package is made of multi-layer plastics using an innovative technology, which guarantees the preservation of the beer's superior test for a longer period of time. The special Scavenger cap of the bottle, which is covered with a conical label on the bottle's neck, also contributes to the longer lasting of its taste. Holsten is the first premier-licensed beer on the Bulgarian market offered in a green 1-litre plastic bottle. The bottom of the new bottle resembles the bottom of traditional champagne bottles and further increases its steadiness. A refined relief with the brand's symbol - the Holsten knight, has replaced the traditional stick label.