[Beer Bottling] How Hybrid Consumers Have Changed The Glassmaking Market

European beer bottle glassmakers have been hit by a double whammy. Consumption of beer is declining among consumers and, at the same time, brewing companies are getting larger, meaning they have greater negotiating power when discussing contracts. In this article the author, glass strategist Susan Hansen at Netherlands-based Rabobank, speaks about the changing face of the beer bottle market.