Baccarat Success

Baccarat Pacific KK, the Japanese unit of French crystal maker Baccarat, has been growing quickly since it established itself as a luxury brand in Japan. In 2006, the Japan unit's sales were roughly 4 x higher than a decade earlier at JPY 6.2BN. In a recent interview with the Nikkei Marketing Journal, President Hiroshi Ogawa explains the history of the company in Japan, and how this success had arisen.