Assuring Brand Integrity

Brand ownership contributes significantly to the value of many modern businesses, particularly in the beverage sector. A brand's value is based upon many factors that include its reputation with consumers and its ability to generate repeat sales. While brand owners and manufacturers go to great lengths to ensure the quality and consistency of their products, counterfeiters often take illegal advantage. This article looks at how the brand can be protected, and examines recent developments in field-testing.