With public concern over packaging waste reaching tipping point, it’s time to act for the health of our oceans. On World Oceans Day 2018, the Friends of Glass platform launched the ‘Endless Ocean’ campaign to encourage consumers to take action, even with simple and small things like choosing the favorite food and beverage products in fully recyclable and actually recycled packaging such as glass. Six months in, the campaign has encouraged passionate social media users to join us in sharing their own #CheersToTheOcean online. To date, we’ve seen 7.5 million engagements on social media, 5.8 million+ video views for the video 'La Mer' and 260 media clippings across Europe. The industry itself committed to take action and forged lasting partnerships with NGOs such as Surfrider Foundation Europe, France and Spain, Legambiente in Italy and the UK’s National Marine Aquarium, working in partnership to protect our seas and coasts. As a broader societal conversation plays out around the impact of packaging on our oceans, we’re proud to be playing our part in driving the sustainability movement forward. See more on www.friendsofglass.com
