Beatson Clark designs and manufactures miniature bottles for Vimto

 

The British soft drink, Vimto is extremely popular in the Middle East during Ramadan. This year Beatson Clark created a new bottle for the drinks brand

 

Refreshing and sweet, Vimto has been a favourite in the Middle East since it was first exported in 1926. 35 million bottles are now sold across the region.

During Ramadan Muslims fast from sunrise to sunset; Vimto is said to be the perfect pick-me-up after many hours without food or drink.

This year Vimto will be promoting luxury cases of 12 miniature bottles ideal for giving to loved ones or as corporate gifts. They will be sold at Bloomingdales stores in Dubai and Kuwait. They bottle labels can be personalised for their friends and family.

Matthew Nichols, regional manager Middle East for Vimto International said:

“Vimto is always heavily marketed in the run-up to Ramadan and one of the questions this year was what would we be doing in terms of consumer interaction? We wanted to create something different alongside the usual 710ml bottle of Vimto, and one idea was a miniature bottle that would be perfect for a gifting pack.

“The bottles look fantastic – absolutely brilliant…we met Beatson Clark a couple of times to go through the designs and the modelling. The process was very streamlined and they were easy to work with – I really got a sense that they would go to any lengths to make sure the customer is satisfied.”

H&A Prestige Bottling in Chorley, sourced all the materials including the replica 70ml bottle, which has been designed and manufactured by Beatson Clark.

Chris Palmer, business development manager at Beatson Clark, added:

“Vimto is an iconic British brand and we are proud to have been asked to work on this bottle for them.

“We have many years’ experience of creating glass packaging for the soft drinks industry, and because of our flexible approach we can design and manufacture bespoke bottles at low volumes.

“It’s exciting to think that our miniature Vimto bottles will be taking pride of place during Ramadan celebrations for thousands of Muslims across the Middle East in the coming weeks.”

Ramadan begins on the evening of 26th May this year and ends on the evening of 24th June.

 

Notes:

  • Beatson Clark is the UK’s only manufacturer of pharmaceutical glass bottles and jars. They are able to supply a wide range of shapes and sizes to suit customers’ requirements. The range includes Winchesters, tablet bottles and jars, Alpha Sirops and sloping shoulder flats with a variety of neck finishes. Most can be produced in either white flint or amber glass. Several are available from stock. They are perfect for craft gins, evoking a vintage feel and image
  • Beatson Clark specialises in providing glass packaging solutions for niche brands in the food, drink and pharmaceutical markets worldwide. The key to its success has been flexibility, innovation and the high quality of its containers
  • Beatson Clark has a turnover of £48 million and a production capacity of approximately 520 million units or 145,000 tonnes. It employs approximately 330 people
  • it has ISO 9001:2008, BRC/IOP Food Packaging Hygiene Standard and OHSAS 18001:1999 Occupational Health & Safety Standard and its manufacturing capability has an emphasis on flexibility to facilitate short tailored production runs. It has a UK distribution centre located in Rotherham. To find out more about Beatson Clark, please visit www.beatsonclark.co.uk
  • Vimto is made to a secret recipe which includes natural extracts of fruits, herbs, and spices
  • the drink quickly became popular across much of the British Empire and found particular favour in India. In the 1920s many Indians moved to the Middle East to work as clerks, taking with them their taste in drinks
  • Vimto in the Middle East is produced, marketed and distributed by Aujan Coca-Cola Beverage Company.
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On average, every family in
the UK uses around 330 glass
bottles and jars each year.


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