Digital printing allows O-I to offer later, faster, flexible design

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Beer bottle designed using O-I : Expressions

Late-stage design, combining the integral benefits and heritage of glass with agile marketing, has been launched by O-I with its latest innovation, O-I : EXPRESSIONS.

The new system features two direct2glass industrial digital printers, enabling contactless direct printing by generating an ink drop only as required for printing. UV inks enable fast and reliable curing, while the CMYK model opens the door to the spectrum of pantone hues.

Designed for design agencies, packaging professionals, and all food and beverage marketers who want their products to stand out, it allows O-I’s customers to build brand engagement and consumer satisfaction and to demonstrate premium value.

O-I : EXPRESSIONS will enable brands to create highly personalized and affordable glass packaging in flexible numbers, at industrial speeds, and with an unprecedented range of colours and designs compared to traditional methods. Packaging can also be developed very quickly to support short campaigns such as seasonal promotions, or limited/special editions to mark major events.

The system uses organic inks not impacting the recyclability of glass, and helps reduce waste through lower inventories. 

A premium version of the service, O-I : EXPRESSIONS RELIEF, named after the sculptural technique, will also offer brands the opportunity to use customized tactile digitally printed effects, such as embossing and coloured embossing. This gives brands the opportunity to interact with consumers through the sense of touch in cost-efficient runs in flexible volumes.

The O-I : EXPRESSIONS services are set to be  commercially available by mid-2019 in Europe and shortly after in the US. In the meantime, O-I is already available to initiate projects and discuss collaborations.

President of O-I Europe Vitaliano Torno said:

“Europe accounts for 24% of the global personalized packaging market and at the same time Europe is a core market for O-I, so it is fitting that the first step of our journey will take place here.

“We see the desire for individual retailers to provide unique promotions gaining momentum and brands are increasingly using personalized promotions to differentiate themselves.

“To execute these types of programmes requires fast design and approval cycles with prompt execution. O-I : EXPRESSIONS makes all of this possible.”

 

O-I will be at the following trade fairs:

Brau Beviale

November 13th-15th, Nuremberg, Germany – Hall 4A / Booth 4A-215

Vinitech

November 20th-22nd, Bordeaux, France

 

About O-I

Owens-Illinois, Inc. (NYSE: OI) is the world's largest glass container manufacturer and preferred partner for many of the world's leading food and beverage brands. The Company had revenues of $6.9 billion in 2017 and employs more than 26,500 people at 78 plants in 23 countries. With global headquarters in Perrysburg, Ohio, O-I delivers safe, sustainable, pure, iconic, brand-building glass packaging to a growing global marketplace.

For more information, visit o-i.com

For more information on O-I : EXPRESSIONS, visit discoverexpressions.com