The Very Lazy® range of ready-chopped ingredients is to get a new look thanks to leading glass manufacturer and British Glass member, Beatson Clark.
The in-house design team at Beatson Clark has created a new 8oz square jar with the Very Lazy® logo embossed on two sides using the latest sculpting software at its Rotherham plant.
The Very Lazy® range of time-saving ingredients for busy cooks includes chopped garlic, chopped ginger, smoked chopped garlic and chopped red chillies, all preserved in white wine vinegar and the new look jar will be available on shelves at the end of March.
“The whole process of working with Beatson Clark is easy and painless,” said Emma Freeman, Brand Manager for Very Lazy®.
“We’ve worked with Beatson Clark for a long time and their design team, headed up by Dean Arey, is very experienced.”
Advances in embossing technology allow designers to achieve much more over traditional embossing with latest sculpting software providing better defined results which are easier to manufacture. Sculptured embossing can now create lifelike and intricate detail and depth such as woodgrain and fruit peel, and can enhance the definition of scripted text and brand icons.
Nine out of every ten bespoke designs Beatson Clark produces includes unique embossing – names, slogans, logos or patterns embossed on the glass to enhance its appeal and make the container truly unique.
Lynn Sidebottom, Sales and Marketing Director at Beatson Clark, added:
“This is a good example of how a little creative design and embossing can really help to reinforce a brand.
“We have many years’ experience of working with the food industry and an in-house team of expert designers who have the skills and creativity to fulfil any brief.”
Beatson Clark offers a high-quality, flexible service and provides standard and bespoke glass containers to the food, beverage and pharmaceutical sectors.
To find out more visit www.beatsonclark.co.uk
Notes:
- Beatson Clark specialises in providing glass packaging solutions for niche brands in the food, drink and pharmaceutical markets worldwide. The key to its success has been flexibility, innovation and the high quality of its containers.
- It has ISO 9001:2008, BRC/IOP Food Packaging Hygiene Standard and OHSAS 18001:1999 Occupational Health & Safety Standard and its manufacturing capability has an emphasis on flexibility to facilitate short tailored production runs. It has a UK distribution centre located in Rotherham.
- Very Lazy® produces a range of chopped and puréed ingredients including chopped garlic, ginger, red chillies and smoked garlic.
