Ardagh Group signs 10-year partnership with The Absolut Company

Ardagh Group signs 10-year partnership with The Absolut Company

July 25, 2019
The Ardagh Group in Limmared, Sweden has secured a 10-year partnership agreement with the world’s second largest wine and spirits producer The Absolut Company.

The Ardagh Group in Limmared, Sweden has secured a 10-year partnership agreement with the world’s second largest wine and spirits producer The Absolut Company.

As per the agreement Ardagh will supply The Absolut Company with glass bottles for their Absolut Vodka brand while also focusing on sustainability, innovation and future growth.

Both companies are committed to keeping their environmental impact as low as possible and the agreement will ensure that carbon emissions are further reduced in the production of the iconic glass bottles.

Bo Nilsson, Operations Director Nordic, Ardagh Group said:

"We are delighted The Absolut Company have renewed their trust in Ardagh to consistently deliver quality, sustainable packaging.

"Our team at Limmared has worked in partnership with Absolut for 40 years, consistently delivering premium, innovative products.

“Ardagh shares their commitment to sustainable packaging and, with this latest agreement, looks forward to cooperating on further advances for many years in the future."

The Absolut Company is Sweden's single largest exporter in the food sector accounting for approximately 10 percent of its food exports.

Sustainability is at the core of The Absolut Company's operations and its distillery in Åhus is carbon neutral with the residue product, stillage, reused for animal feed.

Anna Malmhake, CEO of The Absolut Company, said:

"It is very exciting to see the result of a cooperation between two companies located in small Swedish towns; The Absolut Company in Åhus and Ardagh Group in Limmared, reach out to more than 120 markets around the world.

 "The great thing about this long-term partnership is that we can act on a world leading level when it comes to innovation and sustainability, throughout the whole supply chain."

Ardagh's production facility in Limmared is the largest supplier of the Absolut Vodka bottle since the brand’s launch 40 years ago and are currently produced using more than 40% recycled glass.

The agreement lasts until 2029 and is The Absolut Company's largest supplier agreement.

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