Allied unveil new bottles for two leading gin brands

Image
The Whitey Neill range by Allied

British Glass member Allied Glass has created two new bottles for separate brands in the UK.

Firstly, the manufacturer has been confirmed as the sole supplier of Whiteley Neill spirit bottles.

The manufacturer has created a bespoke range for their client, adding embossing to the shoulder and bottom of each of the bottles as well as including an indentation for the label that retains the colour of each expression, which can be seen above.

Spraying and printing has also been used across the range to create individuality and on shelf presence.

James Stocker, Marketing Director at Halewood said:

“The introduction of a fresh, distinctive bottle was important to the brand’s future growth in the segment in which look and feel is an important consideration for consumers and hugely influential in the purchasing decisions within the category.”

Allied has also been working with Holly’s Gin, an independent small batch gin hand crafted by Holly Harwood, Allied created an art deco inspired frosted green bottle.

Image
The Holly's gin bottle created by Allied

The bottle also includes the brand’s shell logo and a vibrant gold leaf print that incorporates some of the spirits key botanicals.

Commenting on the bottle, Holly said:

“The new bottle looks fantastic. I have come a long way since I started my dream of Holly’s Gin almost eight years ago. It has been an incredible journey so far and I am looking forward to the year ahead with my new gin and in my beautiful new bottle.”