British Glass member Allied Glass have launched their 2020 student competition for its second year.
Working alongside the Retail Institute, Leeds Beckett University and Slingsby Gin, the Glass Focus Company of the Year’s competition has tasked university students with redesigning the gin brand’s bottle, branding and secondary packaging.
Part of the brief given to students includes certain parameters they must adhere to in their designs, including keeping the same footprint on the bottle and ensuring that the existing stopper solution currently used in the bottle is still able to work in the new design.
The students will develop their concepts alongside their tutors before showcasing their work in front of a panel of judges, including representatives from Slingsby, the Retail Institute and Leeds Beckett University, at an event in March.
This year’s competition follows on from last year in which students impressed with a high level of work after being asked to design a container for another of Allied Glass’ customers the Lakes Distillery.
Chris Todd, Innovation Manager at Allied Glass, said:
“It was great to see the students creating not just the packaging but a brand identity and story with the ideas presented.
“We are expecting the same quality of work from this years’ students and are excited to see what they come up with.”