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Hank The Singing Bottle Campaign Of The YearSource: FEVE - 19th January 2010 Hank the Singing Bottle has won the British magazine’s “Packaging News” most innovative and creative campaign award of the Year 2009. This new cartoon character emerged mid 2009 as the spokesperson of the “Friends of Glass” campaign. The campaign was started by the European Container Glass Federation (FEVE) but quickly evolved into a self-fed, third party forum of consumers who think that glass packaging is the best option for products they love. The parody on the 1980’s movie “The Terminator” - which introduces Hank claiming ownership of the line ‘I’ll be back’ as a title for his song to a puzzled Arnold Schwarzenegger - has been a great success: more than 540,000 hits on the online networks such as Youtube, Kontraband, Facebook in Europe as well as in the United States. As Hank tells us on www.friendsofglass.com in several languages, glass packaging is 100% and endlessly recyclable: it always comes back to life in a new bottle or jar without any loss of quality in a unique “bottle-to-bottle” recycling loop. Hank’s cartoon adventures encourage consumers to endlessly recycle bottles and jars once they get to their end of life. He posts letters to the Governor of California, H.R.H. Prince Charles and the celebrity blogger Perez Hilton. “Friends of Glass” is now inviting consumers to make a “Glass New Year’s Resolution” on www.ipetitions.com/petition/friendsofglass by choosing to buy their favourite food and beverages packed in glass.
About FEVE FEVE represents the glass packaging industry across the EU plus Switzerland and Turkey. It has 59 glass manufacturing, packaging and tableware members, who operate in 23 countries across Europe. The region is the largest producer of glass containers world-wide employing over 40,000 people. On behalf of the industry, FEVE promotes glass packaging and glass recycling, complementing the activities of the glass industry at national level.
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