Must We Say Goodbye To Glass?
70% of UK consumers want more glass packaging on shelves but struggle to find it in-store.
A new campaign launched today that champions the health benefits of glass packaging will urge consumers to buy their food and drink in glass to ensure glass stays a choice on our shelves. Backing up the campaign is a major new European-wide survey by TNS that reveals most of us in the UK (70%) want the right to choose glass packaging, but increasingly find that some of our favourite sauces, ketchups and drinks are becoming harder to find in glass.
The campaign "Nothing to Hide", so called because glass has nothing to hide and nothing added, highlights that with glass packaging, no chemicals are needed to protect food and drink, making it the healthiest way to package our produce. The survey confirmed that 80% of UK consumers trust glass to protect food and drinks against chemicals. Bisphenol-A (BP-A), one of the most commonly found chemicals in non-glass packaging, continues to be a cause of concern amongst health experts and has been banned in France and Denmark for use in children's food and drink containers.
Supporting "Nothing to Hide" is TV presenter Julia Bradbury, known for her healthy lifestyle and love of all things natural "I'm a big fan of glass" says Julia and would hate to see it disappear from our supermarket shelves. I love that fact that glass is 100% pure and made from natural elements. I think we're all used to it being on our shelves, so it's easy to take for granted.
The TNS survey, which interviewed 9500 consumers across 19 countries in Europe, confirms that consumers not only want the right to glass packaging, but they are willing to act accordingly. Nearly half (45%) of the UK respondents and 70% of all questioned said it is "likely" or "very likely" that they will buy more products in glass to make sure that glass is more available in stores.
Dave Dalton, Chief Executive of British Glass, the UK trade body supporting the campaign, commentsConsumers should have the right to healthy packaging and the right to choose glass. By supporting the Nothing to Hide campaign, consumers will assert their right to this freedom of choice and urge producers, retailers and manufacturers to ensure that their favourite foods will always be available in glass
Consumers can find out more about the campaign and how to support it on the Nothing to Hide website www.nothingisgoodforyou.co.uk, (live for media from 30.9.10) and by signing up to the European consumer forum behind the campaign, Friends of Glass ( www.friendsofglass.com).Tweet